When people come into your store, they generally have a purpose and intent. They know that the store carries something they wish to purchase. While that is great for your bottom line, what is even better is to offer your patrons other items of value that they will be enticed to purchase. Keep reading for some fun ideas to add value and excitement to your store while offering your customers a little something extra they will be happy to bring home.
Gummies
Gummies are something that everyone seems to want. They are portable, have a long shelf life, and are delicious. Gummies can be made with a wide variety of flavors adding to their appeal. If you are in the market for a fun way to add to your product line, investing in a gummy making machine is a great way to get started.
By becoming the master of your gummy domain, and with the right equipment at your fingertips, you get to choose your results. Use the recipe that is provided with the masterful equipment. Or you can modify it or even create your own secret recipe. Add flavors and colors to coincide with different holidays or local sports teams. The sky’s the limit when it comes to this imaginative opportunity.
Scrunchies
Whether you like the ubiquitous scrunchie or not, they are back. And, they are incredibly easy to make. Spend some time making them or outsource the project to a local teen. Make them in area school colors and to complement upcoming holidays.
A fun way to add to the scrunchie trend is to make scrunchie keychain wristlets in coordinating colors. Watch this tutorial to learn how to make them yourself.
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Cards
Digital communications are the answer to everything in today’s world, but many people continue to send paper greetings via mail. They are looking for distinctive cards and stationery to show their expressive side. Details such as monograms, a variety of colors, designs, and weights of paper will give the shopper more to choose from.
As a side note, offer postage stamps for purchase at the point of sale. Small details like this give potential customers even more of a reason to come inside.
Partner With Local Artisans
Consider partnering with local artisans to offer “Made in [insert your city or state here]” items. These are usually unique and niche offerings that draw in customers and make great gifts. Add information regarding the maker’s history or backstory to give the offering more depth.
Advertise these items on your store’s social media feeds. Ensure the artisans add your store goods and services to their social media platforms, too. Make a special place in the store to display the items and show off the handicraft. Locate some of the goods near the checkout areas for not-to-be-forgotten or last-minute purchase opportunities.
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